Knowledge Deficiencies: In the first section explain on one (1)

July 16, 2021

Knowledge Deficiencies:
1. In the first section explain on one (1) page, what are your team’s knowledge deficiencies? For example, what don’t you know about the industry and/or organization and value creation? The organization’s strengths, weaknesses, opportunities, and threats? The organization’s key customer segments which make up the organization’s target market?
2. Clearly indicate team members’ contributions

Course textbook: Marketing Strategy: A Decision-Focused Approach, 8th edition.
- Chapter 6: Target Attractive Market Segments
- Chapter 7: Differentiation and Brand Positioning
Value Creation
- Gummerus, J. (2013). Value creation processes and value outcomes in marketing theory: Strangers or siblings? Marketing Theory, 13(1), 19–46. https://doi.org/10.1177/1470593112467267
- Barringer, B. R., & Harrison, J. S. (2000). Walking a Tightrope: Creating Value Through Interorganizational Relationships. Journal of Management, 26(3), 367–403. https://doi.org/10.1177/014920630002600302
File: Marketing Consultant Report Annotated Outline

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