Develop and write an APA formatted 8-10 page paper that explains the following: (1) three to four important concepts you have learned throughout this course; (2) identify the two to three concepts you would like to apply to your current or future work setting and how you will go about implementing them.
Refer to the attached presentation for topics to be covered, along with the following topics:
Segmentation/Group Influence, Learning Memory, Internal Influence, Situational Influence, Customer attitude, Buyer Behavior
Need peer-reviewed citations for the paper.
Also, please provide practical business oriented application of the concepts wherever applicable as how the concepts can be used in practical marketing scenarios and strategies.